Kellan's design originates in advocating youth fashion, the courage to love and hate, the idea that even if love can be difficult and impossible to predict, there is still much within it to hope for and look forward to, and the values of determination, the bold pursuit of love, and love that is flamboyantly expressed, independent, real, and active.
Young jewelry designer Phillip Van Kellan was born in a jewelry workshop in Antwerp, Belgium. After a chance meeting in the streets of Bruges, Kellan met the love of his life - Angel, the sweet daughter of a family of chocolatiers. The two fell in love at first sight, but their romance didn’t last for long. Kellan and Angel were forced to separate because of family opposition. Kellan returned to Antwerp alone, but he remembered what Angel’s words, “Diamonds are something people never forget.” He decided to use the woman he loved as inspiration for the “Angel” necklace, even if she couldn’t wear it herself.
This "Angel" necklace is testimony to the love of Kellan and Angel, making it a treasure for the ages, and it was also his first work after becoming a professional jewelry designer. His past experience did not undermine Kellan’s confidence in love as a designer, but rather strengthened his enthusiasm and determination to design diamond rings for couples. With this, Kellan Diamond, a fashionable new diamond jewelry brand named after him, was officially born in Antwerp. With its new vision and unique designs, it set out to create a new fashion in diamond rings.
Kellan Diamond remains faithful to the original intent of the brand’s founder and chief designer, and advocates youth fashion, the courage to love and hate, the idea that even if love can be difficult and impossible to predict, there is still much within it to hope for and look forward to, and the values of determination, the bold pursuit of love, and love that is flamboyantly expressed, independent, real, and active.
Kellan has committed itself to creating memorials to lovers. It’s high-quality Antwerp diamonds and its precision-perfect settings are cut with avant-garde design and the spirit of craftsmanship to carry a lifetime of love. Kellan was introduced to China through Kimberlite Diamond in 2014, and its diverse design offerings highlight the ideals of individuality and luxury, making them a perfect match for the consumption behaviors and concepts of China's 20-28 year-old millennials and Generation Z consumers, and among them have achieved spectacular success.